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    EBRU ORIGINALS EBRU ORIGINALS

    Case Study

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    As a part of the global expansion plan, Netflix wanted to launch in Turkey. We created a launch campaign that is made entirely with one of the oldest Turkish art forms Ebru. By bringing Netflix Original Shows and Ebru together, unique art pieces were created with the help of contemporary artist Garip Ay.

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  • THE CHALLENGE

    As a part of the global expansion plan, Netflix wanted to launch in Turkey. 

    THE REALIZATION

    Turkish people are a “domestic-goods-first” society when it comes to brand consumption. No matter how big or small, if a foreign brand fails to acknowledge local culture, it cannot be successful.

    THE SOLUTION

    We created a launch campaign that is made entirely with one of the oldest Turkish art forms Ebru. By bringing Netflix Original Shows and Ebru together, unique art pieces were created with the help of contemporary artist Garip Ay.

    Traditionally, Ebru is a static art form that takes place on paper. For our campaign, we’ve captured the making of process of the art and turned this static art into a performance art for digital media. Online videos, GIFs and typographical social media posts were created using Ebru to promote Netflix Turkey.

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    FAMOUSLY EFFECTIVE

    Featuring contents like Narcos, The Crown and Stranger Things; Ebru Originals provided a fresh perspective into a dying art and became a cultural phenomenon. In the first 3 days, Netflix Turkey’s social media accounts gained more than 10.000 followers from 0. The campaign has spread around the world. 

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